In this respect, it is worthy of mention that inan advertisement about Lebron James beating cartoon martial arts masters in basketball offended Chinese authorities, who called the ad blasphemous and insulting to national dignity and was totally banned in China.
Consequently, it was quite provocative and unusual that the company signed the contract with this sportsman, though such seemingly illogical and probably inexplicable or arguable decisions became a norm for Nike and, even nowadays, it is possible to find similar examples.
However, the effect was probably unexpected as this ban has drawn an enormous amount of publicity 7. Further, the company sells performance equipment, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities under the brand name of NIKE; and various plastic products to other manufacturers.
To a significant extent, this is the result of the strategy of the international markets expansion that is one of the main directions of the strategic development of the company.
In this respect, it is necessary to underline that one of the basic missions of the company was to gain a possibly larger share of the market. On the other hand, it is also necessary to underline very successful marketing and promotional policy of Nike.
Also, simple and understandable tags contributed to the positive perception of the brand in different countries of the world. At the same time, the company keeps signing contracts with leading sportsmen to promote its products throughout the world.
In such a context the fact that Reebok has eventually managed to gain a significant share of the market indicates at the failure of Nike to fully benefit from its dominant position in the market. Naturally, this undermined the position of Nike in well-developed countries such as the US or Europe.
Virtually all footwear and apparel products are manufactured outside the United States, while equipment products are produced both in the United States and abroad.
Obviously, this strategy provides the company to enter new markets and strengthen its position in traditional ones. It Background of nike inc commerce essay markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses.
In such a way, within more than 30 years of its existence Nike has managed to become the world leading company basically producing sports equipment and athletic shoes and operating worldwide. At the present moment, the strategy of expansion is particularly important since the world economy tends to globalization and nowadays, multinational corporations, such as Nike, can hardly locate production in one country only but need to organize production in the regions which are either closer to the target market or where the production is substantially cheaper to the extent that the production in remote regions remain profitable even if the products are sold in a different part of the world.
It is obvious that the qualification of workers in Europe, the US and Japan was substantially higher than in other Asian countries where nowadays the manufacturing of Nike products is concentrated, including Taiwan, China, Indonesia and some others. As a result, the company has managed to minimize costs of production and not only sustain but double and the last year even triple revenues compared to the Among the most important factors may be named the use of the popularity of famous sportsmen who signed contracts with Nike to promote its products.
Moreover, in some countries the advertising campaign practically totally failed. Obviously, such impressing results are based on several factors that contributed to the success of the company and which demonstrate the high level of professionalism and even genius of specialists working in Nike.
In this respect, it is necessary to remind that one of its major competitors was Reebok which currently has a merchandising contract with the National Football League and the National Hockey League in the US. In actuality, it s obvious that Nike was initially in a privileged position since originally the company did not have any rivals in its segment of the market.
In fact, nowadays practically all products of the company are manufactured in Asian countries, such as South Korea, Taiwan, China, Indonesia and Thailand. At this point the contracts with famous sportsmen known throughout the world turned to be very helpful. Nike is the largest seller of athletic footwear and athletic apparel in the world.
No wonder that nowadays the share of international sales surpasses that of the US.Essay on Nike Business Words | 5 Pages. NIKE Inc. principle business activities are the design, development, and worldwide marketing of high quality footwear, apparel, equipment, and accessory products.
Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in (Nike History and Timeline).
The aim of this paper will be to show the diverse marketing strategies that the firm uses around the world in order to maintain the leadership/5(9).
Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,etc. Nike is the leading maker of athletic shoes, equipment and apparel.
Nike products cover a broad range of sports including basketball, football, running and soccer. The company offers its products primarily in North America, Western Europe, central and eastern Europe, Greater China, and Japan. The company’s competitors include Adidas, Under Armour, and Puma.
was founded in and is headquartered in Beaverton, Oregon. (Nike Inc, March). Background of Nike, Inc. Nike, Inc. is a worldwide American corporation, which focus in design, development, worldwide marketing and selling sports product.
It was founded by Bill Bowerman and Phil Knight on January 25, as Blue Ribbon Sports, and officially known as Nike, Inc.
on May 30, Essay on Imc Nike. Words Oct 31st, 4 Pages. Show More. Integrated Marketing Communications: Nike E-Commerce or electronic commerce is one of Nike’s primary ways to sell their products.
This simply means that they sell the majority of products online because this is where they reach the most consumers even though the .Download