Specifically, reverse engineering of a McDonalds outlet was conducted in order to provide insight into which factors may contribute to its success, and should be tested by further research. The aim of this essay is to analyze the strategy and results of Subway franchise inJapan, discuss their market positioning, compare with competitors and give recommendations for improving Subway revenues and branding in Japan.
To compare the performance of Subway against the expectations of customers.
Exploratory research was conducted in order to diagnose and define the issues to be investigated by future research. The purpose of the study is also revealed here with the objectives and the usefulness that the findings will serve.
Describe what made it good. The products are made in front of the customer. The figures relating to those aware of the brand and visitation in the past three months was comparable. To compare the means of the importance of attributes when visiting fast food restaurants.
A description of the data obtained is found in the Results and Analysis section. The research paper by Gilbert et al can guide our group on which methods to use or to avoid when measuring customer satisfaction. To determine whether promotions and discounts has an impact on the visiting frequency to a fast food restaurant.
Traditionally, the fast food industry has been associated with the cause of this health-related issue Boyle Most described their financial situation as comfortable but not affluent. However, they also demonstrate the importance of testing all possible variables in order to be able to draw informed conclusions from the research.
Specifically, the focus group consisted of five men and three women, ranging in age from 24 to However, the demand for fast food inJapanis growing rapidly, together with extensive development of fast food restaurants, aimed at different social groups, offering various types of food both western and eastern type.
The scales used and pre-testing are both examined in this section. However, the major products such as Submarine Sandwiches can be found in any Subway.
Naturally, large fast food companies which are operating internationally are trying to integrate into Japanese market. Nevertheless, there remains a need for periodic reassessment and continuous improvement so as to achieve customer retention as well as attracting new customers.
A case study method was also employed during the process of qualitative research. To ascertain if a relationship exists between household size and fast food visiting frequency. Japanese fast food companies It is useful to analyze existing fast food representatives inJapan, and the distinctive features which led these companies to success at the very complicated Japanese food market.
It was also agreed that advertising, and especially the promotion of value meals and similar deals, was an important factor in their choice.
And only four years later Indians have got their civil rights and possibility to vote. Being a fairly regular consumer of fast food was also necessary to qualify for inclusion in the group.
This is partly the result of western influence and globalization, and partly the consequence of social changes increasing number of working women, single people, workaholics etc.
Its target audience are women of years. The great role in the life ofVirginiaof those times played the Byrd organization.The frequency of visits to Subway Restaurants remained stable over the twelve month period at 2.
65 times in the past month – an increase of 0.
3. McDonald’s again was the highest with 3. 64 visits in the last month with KFC ranked third behind Subway at 2. Subway Restaurant: free Analysis sample to help you write excellent academic papers for high school, college, and university.
Check out our professional examples to inspire at ultimedescente.com The Ethnographic Study Subway Restaurant Bradford: The Place The SUBWAY® Restaurant system is the world’s largest submarine sandwich franchise, with more than restaurants in 95 countries worldwide. Their main product is the submarine sandwich, or "Sub".
The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca, its cofounder and his family friend Dr.
Peter Buck, worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $ for implementation of this plan. Success Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country.
The “Healthy Choice” promoted chain surpassed the Big Mac of fast food by locations. Subway Restaurants has been serving consumers great tasting food since when it began in Bridgeport, Connecticut as Pete’s Submarine Sandwiches. They began using the Subway name in and the first Subway submarine shop was franchised inDownload