Finally, the company should devise ways to foster awareness, perceived value, and interest of its products among consumers. It is a single segment concentration. Obviously, The Fashion Channel will also implement this new marketing plan. In addition, the approach does not attract incremental programming expenditure.
Fashionista focus Scenario 3: Combines with the results from the demographic breakdown we think it is really helpful for TFC. Generally, this group likes to follow the way celebrities dress. In this case, females from will be targeted as they represent their largest viewers base which takes You will have to estimate the financial of the company using the excel the following scenarios: Hire Writer Starting in TFC the fashion channel had a great success because of a big audience and no competitors in the business.
Alternative 2 The second alternative is broad-based marketing. The company must come up with ways of ensuring that they do not lose some customers.
Furthermore, TFC must continually find ways to improve consumer interest, awareness, and perceived value. Scenario number 1, instead, is the worst one: Read carefully the case and make a list of the pros and cons of each segmentation scenario. The advantage of this strategy is that it is quite profitable at least in the short-run.
This can be achieved through online marketing and ensuring there is appropriate social media policy in place to avoid misuse of the marketing platform. The narrower segmentation will put the company in a disadvantage situation with a 0.
This is achievable through evaluating the programs popular among the loyal customers and ensuring they are not disrupted by the new alternative. No segmentation; drop in ad unit pricing average CPM. In this case, the firm can match the same result that reached in It is advised to modify the program profile into one that is more novel and intriguing to the younger generation by improving product quality.
How to Write a Summary of an Article? Multi segments, targeting 3 groups excluding Basics ; increase in ratings, decrease in ad unit pricing average CPM. It would also be helpful if you read the grading rubric before submitting your work.
With dual targeting, this would increase the ratings to 1. The large number of viewers in two segments is thus suitable for the company, especially given that it entirely specialize in fashion programs.
Secondly, there is a more room for the company to increase its market size. Although the Multi-Segment Strategy would also increase the ratings to 1.
Scenario number 3 has the best financial result: What Segmentation scenario is likely to produce higher revenues?
Since their target group is unclear, unclear strategies might be formulated that could hinder the growth of the channel. The information in the fine print is relevant. These problems could be also seen as their weakness. For instance, it can invite celebrities more often to the program.
Lastly, TFC must be aware of its competition and be ready to differentiate and re-position its programs in order to earn the best TV ratings and capture the most market share. Alternatively, TFC can opt for Fashionista segmentation. Part 1A Questions and Part 1B, which is the corresponding excel spreadsheet with the financial analysis.
A word of advice: It was one of the most widely available niche networks with an 80 million subscriber base Stahl,Moreover, The Fashion Channel should look at Lifetime and their Fashion Today program to gain a better understanding of how they market to their year-old female audience, so they will be in a very advantageous position to capture a large share of the market.
The company is dedicated to fashion programming 24/7, meaning it is in a position to influence the market. Secondly, TFC appeals mostly to women between 35 and The company’s viewership in the segment is 45% compared to 42% and 40% for Lifetime and CNN respectively.
Fashion Channel Market Segmentation Fashion Channel Market Segmentation SWOT Analysis Strengths 1. Specialist in fashion-oriented programming 2.
Appeals mostly to women between 35 and 54 3. Attracts premium pricing 4. Operates under the basic cable package Weaknesses 1. Operations not fully diversified 2. Section of management is.
Case Study – The Fashion Channel Abstract In this paper I will discuss the pros and cons of segmentation of each of the segmentation options presented by Dana Wheeler for improving The Fashion Channel’s marketing plan.
Market Segmentation Essay Words | 8 Pages. Fashion Channel Segmentation Essay Words | 3 Pages. exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and.
Case study The fashion channel specifically for you. unclear strategies might be formulated that could hinder the growth of the channel. Based on the customer and market data from the case, the largest current customer base of TFC are females between the age of 35 and 54 (representing 45% of the viewers).
The narrower segmentation.Download